Our pilot is not a theoretical exercise, it is a focused, 6-month execution plan designed to prove our "velocity engine" with real-world, revenue-generating transactions.
Our pilot strategy is a direct, high-touch engagement with a select group of SME exporters in our chosen launch market.
This "direct-to-SME" approach is the fastest path to securing our first pilot, building deep operational knowledge, and generating tangible traction. We will bypass the slow "corporate inertia" of large marketplaces and go straight to the users who feel the pain of the working capital gap most acutely.
Our primary channel for this will be targeted outreach to pre-vetted, legitimate exporters registered with a country's official trade and export organizations (e.g., a national Federation of Export Organisations or a vertical-specific Apparel Promotion Council). These directories provide a rich, qualified target list of SMEs with a proven history of cross-border trade.
Our core incentive for these SMEs is simple and powerful: We offer speed and access. We will provide funding in 24-48 hours, compared to the 2-4 week delays of traditional banks, all without their heavy collateral requirements.
We are actively in discussion with our first pilot partners. Our final proposal will be supplemented with a Letter of Intent (LOI) from a verified SME exporter, confirming their commitment to pilot their invoices on the OpenAssets platform.
This LOI will make us a real, contracted project, not just a concept.
We will measure the success of our 6-month pilot against a small set of clear, verifiable metrics. These KPIs will prove our platform's core value proposition: